Andy Morgan — 60-Second Bio

Hi, I’m Andy. I’m from Birmingham 🇬🇧 but I live in Tokyo. 🇯🇵 

I wear two hats in my professional life; both focus on making the fitness industry a less shitty space.

In Japan, I am known for, which I started in 2012. We make money from online physique coaching and book translations. Many people consider us the country’s most trustworthy nutrition and training resource.

We have translated the following books, which all briefly hit number 1 on the Amazon “all book” chart:

Elsewhere, I am known as a fitness author and online training and nutrition coach. You’ll find all details about our books and coaching services on

I’m fortunate to have some international readers who think my writing is worthy of translation. 🇪🇸🇮🇹🇩🇪🇭🇷🇨🇳🇹🇼🇭🇰


Why Japan and Why Fitness?

I can identify three defining moments in my life that lead me to this point:

  1. Getting hit in the head with a glass bottle when I was 15.
  2. Volunteering in Calcutta, India, for three months when I was 19.
  3. Realizing the fitness industry was full of shit when I was 27.

The first led me to start karate classes, the second gave me a thirst to explore the world, and the combination of the two resulted in me boarding a plane to Japan after graduating, for lack of any better ideas on what to do. The third led me to start a little fitness blog to fight against the industry nonsense.


Business and Life Philosophy

I actively surround myself with high achievers — they inspire me to do/be better.

Giving first while expecting nothing in return has been the source of the most meaningful connections in my life.

I do one thing each day to make someone else’s day and leave places better than how I found them.

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