Me in 25 seconds


I’m a fitness author and online coach. I’ve written three books, my writing has been translated into five languages. My Japanese site,, is the most trusted fitness site Japan. I have a podcast which I use as an excuse to reach out to interesting people.

You will find my articles, books and coaching service details on The rest of this website to be about non-fitness related things.

I can identify three defining moments in my life:

  1. Getting hit in the head with a glass bottle when I was 15.
  2. Volunteering in Calcutta, India for three months when I was 19.
  3. Realizing the fitness supplements industry was full of shit when I was 27.

The first led me to start karate classes. The second gave me a thirst to explore the world. The combination of the two resulted in me boarding a plane to Japan after graduating for lack of any better ideas. The third led me to start my fitness businesses to fight against the industry nonsense.

I’m blunt, outspoken and fiercely loyal. I have a reputation as Mr. GetShitDone.

I like spontaneity and refuse to put anything in my calendar more than a week in advance except for weddings and big trips. I keep a small travel bag with my passport in it packed at all times.

I try to surround myself with people smarter than me, which has the dual benefit of both making me look smarter and dragging me up in general.

I taught myself to become fluent in Japanese in a year because my BFF Keith bet that I couldn’t.

I like most things involving speed, especially motorbikes, cars and snowboarding. The border between being ‘barely in control’ and ‘flames/injury/death’ is where I feel most alive.

I’m entirely self-taught. The more I learn the more I realize I have to learn.

I try to do one thing each day to make someone else’s day.

– Andy

About BFF Keith:

Keith is headhunter specializing in the medical device industry. He won’t buy the Porsche Panamera he lusts after for reasons I really can’t fathom, and he makes do by playing with the model car toys of his awesome little 3-year-old son, who is obsessed with Thomas the Tank Engine. He is happily married to a beautiful lady who graduated from the two best Universities in the country and is smarter than us all. Marrying her is his greatest achievement. Keith complains that whenever I come to visit him in Tokyo he gains 15lbs. – Consider yourself warned.